I’m fascinated by what makes for excellent customer experience (CX). It’s such a multi-faceted, multi-disciplinary field that there is no shortage of things to observe, to learn, and to write about. When it comes to improving CX, there are quick fixes and maddeningly elusive fixes, but the cost of ignoring problems, both acute and chronic, is unacceptably high – for your customers and your business. Hopefully, some of what you read here will help you cure what ails you and help you achieve the competitive advantage that comes from having fanatically loyal customers.

Welcome to The CX Rx.

Find me on LinkedIn: Amanda Wingard-Phillips

Follow me on Twitter: @thecxrx