Online dating: Send a Drink!

I’ve yet to write a post about the CX of online dating (such a rich source of insight and amusement!), but I burst out laughing today at a minor change on the OKCupid.com site and thought I’d share. Previously, you could “Wink” at someone, a gesture of interest for people too lazy or disinterested to write a note. Now, “Wink” has become “Send a Drink”! Skip the old fashioned foreplay and jump straight to Smirnoff (the branded advertisement that appeared when I clicked). Clever, OKCupid, clever.

P.S. For the curious among you, I have yet to send anyone a virtual drink.

Advertisements
This entry was posted in Marketing, Product design. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s