I’ve yet to write a post about the CX of online dating (such a rich source of insight and amusement!), but I burst out laughing today at a minor change on the OKCupid.com site and thought I’d share. Previously, you could “Wink” at someone, a gesture of interest for people too lazy or disinterested to write a note. Now, “Wink” has become “Send a Drink”! Skip the old fashioned foreplay and jump straight to Smirnoff (the branded advertisement that appeared when I clicked). Clever, OKCupid, clever.
P.S. For the curious among you, I have yet to send anyone a virtual drink.