Call-to-action position

When designing pages where you want users to take a specific action, the position of the CTA is a crucial element to consider. This article is a bit heavy on jargon, but the screenshots help illustrate the author’s point, which is that users are far more likely to click on CTAs in the bottom, right-hand corner of the screen.

While you should clearly test the wording of the CTA and the color, size, and shape of the button, don’t forget to test its position on the page. The primary CTA should be obvious to the user – and above the fold, please! One free and easy check is to squint your eyes so the images and text blur. Does the CTA stand out?

Side note: For what it’s worth, I think the author overestimates how much of the page text users read. I’ve conducted landing page tests where every word was changed while all design elements remained constant. There was no discernible difference in click throughs.

Advertisements
This entry was posted in Marketing, Product design, Usability. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s