I enjoy browsing the LinkedIn polls, even though (especially because?) some of them are so poorly crafted or on such ridiculous topics. My vote on this one was a no-brainer.
The crowd agrees with me. Of the 114 votes, 62% were for differentiated customer service. Squeezing efficiencies (19%) and cutting prices (5%) can only get you so far, and new technology (4%) won’t be new for long. Unless employees skills (10%) include creating exceptional customer experiences, that’s unlikely to help a telecom company stand out from the crowd. CX all the way! Sadly, given the low Net Promoter Scores among telecom companies, “differentiated” might mean “not horrible” at this point. Sounds attainable, no?