Monthly Archives: August 2010

VOC basics

Here are my take-aways from a recent Clarabridge / VoviciĀ  VOC webinar. Looking over my notes, I realize that I did a poor job of distinguishing the content of the presentation from my own thoughts and commentary. So, here it … Continue reading

Posted in Company culture, Surveys, VOC | Leave a comment

To incent or not to incent?

I majored in economics and – for better or for worse – I think like an economist. We economists are generally obsessed with a few things, including supply and demand, externalities, opportunity costs, competitive advantage … and incentives. Incentives are … Continue reading

Posted in Customer behavior | Leave a comment

What does your pricing say about you?

Kelly Looney presented a session on pricing strategy at August’s ProductCamp. Here are my notes and thoughts: Effective product marketing is not about changing people’s minds, it’s about clearly conveying who you are. Your pricing speaks loudly about who you … Continue reading

Posted in Customer behavior, Marketing, Pricing | Leave a comment