Monthly Archives: July 2010

Jared Spool on personas

In my ongoing usability research, I keep stumbling across the concept of ‘personas’ and how useful they are in creating user-friendly websites. One of the best articles I’ve found so far is by Jared Spool, a well-respected UX guru. He … Continue reading

Posted in Product design, Usability | Leave a comment

Designing effective surveys

Conducting customer surveys is a great way to get feedback on your products and services and to better understand your customers. However, we’ve all taken surveys that were confusing, frustrating, or obnoxious. This blog post has some practical advice for … Continue reading

Posted in Feedback, Surveys | Leave a comment