“Everybody is a designer”

Everett McKay’s blog post outlines the four tiers of design skill, from those who think of design in terms of technology and using their mother as an archetype (level 0) to those who have a holistic product vision and think of design in terms of scenarios and personas (level 3). Unsurprisingly, people tend to overestimate their level and because the basics are so prevalent, everybody considers himself a designer. Everett says about the level-0 folks:

Unfortunately, these skills are neither rare nor particularly valuable but people at this level are blissfully unaware of this fact. They often think their vague, unactionable feedback is brilliant. For example, they’ll say things like “My mom would never do that” or “I don’t care for that color red.”

Take a look at the tiers and realistically rate yourself and your colleagues. Do you know what you don’t know? Do you know how to work with people who both don’t know and don’t know it?

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