Monthly Archives: March 2010

Why too many choices are bad for business

In this TED Talk, author Barry Schwartz points out some uncommon sense – that having too many choices leads to analysis paralysis and dissatisfaction. In contrast, common sense tells us people love options and that the following logic works: maximize … Continue reading

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“Everybody is a designer”

Everett McKay’s blog post outlines the four tiers of design skill, from those who think of design in terms of technology and using their mother as an archetype (level 0) to those who have a holistic product vision and think … Continue reading

Posted in Product design, Usability | Leave a comment