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Monthly Archives: February 2010
Mad Libs, mad completion rates?
The completion rates on forms tend to fall each time you add a field. In particular, asking for a phone number can be a completion-rate killer. But what if, instead of worrying so much about what we ask for, we … Continue reading
Posted in Customer behavior, Product design
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Don’t Make Me Think
A few people recommended Steve Krug’s Don’t Make Me Think, and I was able to get it on inter-library loan. The title gets at the fundamental message of the book – if your website is designed properly, your users won’t … Continue reading
Posted in Product design, Usability
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The CX Rx 